Entering the world of travel and tourism as a Viator supplier is an exciting opportunity to showcase your unique tours and activities to a global audience. Viator, a TripAdvisor company, is a leading platform for travelers seeking memorable experiences. This beginner’s guide will walk you through the process of becoming a Viator supplier, from initial setup to managing bookings, ensuring you make the most of this valuable platform.
Why Become a Viator Supplier?
Expand Your Reach
Becoming a Viator supplier allows you to reach millions of potential customers worldwide. Viator’s extensive marketing and distribution channels help your tours and activities gain visibility, attracting travelers from different corners of the globe. This expanded reach can significantly increase your bookings and revenue.
Leverage Credibility
Viator, backed by TripAdvisor, offers credibility and trust. Travelers often prefer booking through reputable platforms, and being associated with Viator can enhance your business’s reputation. This credibility can lead to higher customer confidence and more bookings for your offerings.
Access to Advanced Tools
As a Viator supplier, you gain access to advanced tools and resources designed to streamline your operations. From inventory management to customer support, these tools make it easier to manage your business and provide excellent service to your customers.
Setting Up Your Viator Supplier Account
Registering on Viator
To get started, visit the Viator supplier page and click on the “Sign Up” button. You’ll need to provide some basic information about your business, including your company name, contact details, and a brief description of the tours or activities you offer. Make sure to use accurate and comprehensive information to create a professional profile.
Completing Your Profile
Once registered, you’ll need to complete your profile. This involves adding detailed descriptions of your tours and activities, high-quality images, and any relevant certifications or licenses. A well-detailed profile with compelling visuals can attract more customers and set you apart from competitors.
Setting Up Payment Details
Creating Compelling Listings
Writing Descriptive Content
Your tour listings should be detailed and engaging. Use clear, concise language to describe what customers can expect from your tour. Highlight unique aspects and benefits, and ensure you include all relevant details such as duration, itinerary, and inclusions. Well-written descriptions can entice travelers to choose your tours over others.
Using High-Quality Images
Images are crucial for showcasing your tours and activities. Use high-resolution photos that highlight the best aspects of your offerings. Consider hiring a professional photographer if necessary, as high-quality images can significantly enhance the appeal of your listings.
Setting Competitive Prices
Pricing is a critical factor in attracting bookings. Research similar tours and activities in your area to understand the market rate. Set competitive prices that reflect the value of your offerings while considering your costs and desired profit margins. Offering occasional discounts or promotions can also attract more customers.
Managing Bookings and Customer Interactions
Using the Supplier Portal
Viator provides a supplier portal where you can manage your listings, track bookings, and communicate with customers. Familiarize yourself with this portal to efficiently handle your operations. Regularly update your availability and promptly respond to customer inquiries to maintain a high level of service.
Providing Excellent Customer Service
Excellent customer service is key to receiving positive reviews and repeat business. Be responsive to customer questions and concerns, and strive to provide a memorable experience. Address any issues promptly and professionally to ensure customer satisfaction.
Handling Cancellations and Refunds
Understand Viator’s policies on cancellations and refunds, and ensure your own policies align with them. Clearly communicate your cancellation policy to customers before they book. Handle cancellations and refunds promptly to maintain customer trust and avoid negative reviews.
Leveraging Reviews and Feedback
Encouraging Customer Reviews
Customer reviews are essential for building credibility on Viator. Encourage satisfied customers to leave positive reviews by providing exceptional service and following up with a polite request for feedback. Positive reviews can significantly boost your visibility and attract more bookings.
Responding to Feedback
Take the time to respond to customer reviews, both positive and negative. Thank customers for positive feedback and address any concerns raised in negative reviews. Demonstrating that you value customer feedback and are committed to improvement can enhance your reputation.
Using Feedback for Improvement
Use customer feedback to identify areas for improvement in your tours and activities. Constructive criticism can provide valuable insights into what customers want and how you can enhance their experience. Continuously improving your offerings based on feedback can lead to higher customer satisfaction and more bookings.
Promoting Your Tours and Activities
Utilizing Social Media
Social media is a powerful tool for promoting your tours and activities. Create profiles on popular platforms like Facebook, Instagram, and Twitter, and regularly post engaging content. Share high-quality images, customer testimonials, and behind-the-scenes glimpses to attract potential customers.
Collaborating with Influencers
Collaborating with travel influencers can help you reach a broader audience. Identify influencers who align with your brand and offer them complimentary tours in exchange for promotion. Their endorsements can introduce your offerings to their followers and drive more bookings.
Running Promotions and Discounts
Offering promotions and discounts can attract new customers and encourage repeat business. Consider running seasonal promotions, early bird discounts, or group rates. Promote these offers through your Viator listings, social media, and email marketing campaigns.
Conclusion: Your Journey to Success as a Viator Supplier
Becoming a Viator supplier opens up a world of opportunities to showcase your tours and activities to a global audience. By following this step-by-step guide, you can set up your Viator supplier account, create compelling listings, manage bookings effectively, and leverage customer feedback to continuously improve. With dedication and excellent customer service, you can build a successful business on Viator and provide unforgettable experiences to travelers worldwide.