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Juicy Couture is a contemporary American fashion brand known for its playful and glamorous approach to casual wear and accessories. Founded in 1997 by Pamela Skaist-Levy and Gela Nash-Taylor, the brand gained widespread popularity for its velour tracksuits adorned with whimsical logos and vibrant colors. The tracksuit craze became a symbol of early 2000s fashion and was embraced by celebrities and fashion enthusiasts alike.

Beyond tracksuits, Juicy Couture expanded its product range to include a variety of clothing, handbags, accessories, and fragrances. The brand is characterized by its bold, youthful designs, often incorporating girly motifs, bright hues, and glittering embellishments. While the velour tracksuit remains an iconic part of its history, Juicy Couture has evolved over the years to incorporate trends while maintaining its signature fun and glamorous aesthetic. The brand continues to resonate with those who appreciate a blend of comfort, style, and a touch of irreverence in their fashion choices.

Juicy couture